Although a few days old, I felt like adding my two-cents to the Absolut Mexico Map ad fiasco. Absolut is a global brand, and despite the ad only running in Mexico, did they really think Americans wouldn’t get wind of this ad, let alone be angered by it? Granted, a ton of people are blogging and talking about it (including me), but most American’s will undoubtedly be upset.
My first reaction to seeing the ad was surprise; did they REALLY do that? Immediately following I was also angered. Maybe for Mexico that would be wonderful, but I’m pretty content with California, Texas and all the other states in question. But after letting it stew and thinking about it for a little bit, I’m becoming OK with the ad. For one, the PR Absolut is getting out of this is invaluable. Sure, most of it is negative, but how many people will actually boycott Absolut or stop purchasing their products? Not many I would guess.
I think we’ll need to see an ad from Absolut with the US extended north through Canada to make up for this. Stinkin’ Canadians.
Check out this spoof of the ad via The News Buckit.