Cubs. Sox. Enough said. Check out my coverage of the series at my personal site, brandonzeman.com.
This weekend is big not just for baseball fans, but also for businesses looking to score big on the rivalry. Last year McDonald’s was a leading marketer of the rivalry, with commercials of Cubs and Sox players playing pranks on each other. This year, though, they have been silent. But many other businesses get in on the act, and I’ll be finding and documenting what I find this weekend.
[...] little bit ago I mentioned how around Chicago during the summer, marketers really get behind the Cubs/Sox rivalry. I also said [...]