My post from SEOShootOut:

You’ll find this bit of news all over the web; Google is implementing search suggestion over the next week or so. What you may not find all over the web are SEO tips for maximizing traffic from these suggestions. Fear not, friends. SEOBook is ahead of the game on this one, and lays out what other features Google is implementing, the effect they will have on search, and what YOU can do to stay optimized.

Here’s what you need to know from this post:

• Google is also implementing automatic matching and updating the quality score.
• Industry keywords may consolidate- outlier terms will become more difficult to build traffic from.
• Utilizing different drafting techniques to make the most of these changes.
• Long domain names may become more viable, whereas short acronyms may decline.

Will Google Suggest effect how you search the web?

Follow me on Twitter! @brandonzeman

UPDATE: 1:29pm, CST

First section of Twebinar complete. Pretty much a general overview of social media and how its been used. Next section to focus on online communities and the power they have.

UPDATE: 2:17pm, CST

Well the first Twebinar is now complete, and overall it was a success. Twitter didn’t collapse, and the video stream was pretty much intact throughout. So much conversation going on in Twitter, and thank god for Summize, otherwise this Twebinar would have been impractical.

Aside from learning some new things and hearing examples of what companies have used Social Media to their advantage, the cool thing I took away from the Twebinar is being able to connect with people who are passionate about the same thing; Social Media. Following tweets on Summize, I was able to check out these people on Twitter and connect with them, and through that I think even more learning and collaboration will take place.

Ok, for the summary. I was taking some notes in Notepad during the Twebinar, and I am just going to copy and paste them directly to this post. Easiest way to do this, and also ensures my memory doesn’t screw up some of the details.

Twebinar Notes

Online communities, recommendations affect
search results, rankings

Boeing Blog- CMO blog who left built
powerful blog

Dell- Richard Binhammer; Learn consumer
insights on your products and services to
help improve product development, and help
customers along the way

Even TSA has used blogs

mystarbucksidea.com; outsourcing marketing
and product ideas to customers; open
sourcing tech and marketing

Redcross engaging donors

rollercoaster community for sea world;
gave customers tools to go tell story they
wanted to tell

by nature humans are conversational, like
to share thoughts, ideas

TV changed communication model; tv told
stories, humans stopped telling stories;
online changes that, being able to have
conversations that are desired

Social Media used by young people; future
long time customers

HR Block using social media to show expertice

Listening is mucho importante

‘Crowdsourcing’

Lego embraced hacking of their product

GM Next

Talent Zoo’s latest blog, SEO Shootout, launched today, and yours truly is a contributing blogger! Be sure to stop by regularly to follow my posts and see the blog mature.

Yahoo and Microsoft have ended talks for good, and maybe its not much of a surprise that Yahoo is testing out a new logo. Tech Crunch broke the story yesterday of users reporting seeing an updated, purple version of the classic. It looks like Yahoo is testing the logo in various spots, as I still see the old logo.

I don’t know much about design, and I’m not a branding expert, but I like the redesign. A lot. Yahoo has taken a lot of flack lately, stemming from how Yahoo execs handled the Microsoft deal. The redesign is a great way to break through the negative publicity and show the world you are moving forward stronger than ever. Additionally, the new logo is 21st century, Web 2.0 worthy. The old logo is stodgy and screams late nineties web start up.

Mark Hendrickson from Tech Crunch was able to find the new logo today using Firefox 3.0, but then couldn’t find it anymore. I also have yet to see the new version. Check out the Mark’s sighting and my failed attempt.

Google officially released their newest service today, Google Health. Google Blogoscoped offers up a nice recap of the ins and outs of Google Health, which allows users to store, manage and share their medical records, as well as search and collect information on symptoms and medications.

Users will have to be cool with Google storing such personal information, but the upside of storing and managing your medical history in such a user-friendly environment will certainly make it a valuable service.

Here are a few interesting facts behind the figure:

1. Search led the way with 41% of spending
2. The top 50 properties accounted for 89% of spending
3. Red hot video only accounted for 2%. [Look for this figure to jump in 2008]
4. 45% of spending in consumer categories was in Retail

Very encouraging stuff if you are in the digital space, or trying to get there. Not so much if you’re in radio!