Well, heres proof that online ad spending has been increasing big time as expected. This Ad Age article reports that Internet Ad Revenue reached $21.2 billion in 2007. Thats a 26% increase from 2006. Crazy numbers! That now puts Internet above radio and even cable spending.
Here are a few interesting facts behind the figure:
- Search led the way with 41% of spending
- The top 50 properties accounted for 89% of spending
- Red hot video only accounted for 2%. [Look for this figure to jump in 2008]
- 45% of spending in consumer categories was in Retail
Very encouraging stuff if you are in the digital space, or trying to get there. Not so much if you’re in radio!
Every now and then I’ll do a Google search of my name and see what comes up. Well I checked it out today and like usual, I’m pretty much nowhere to be found. Is this good or bad? That question is debatable. Sure, it’s good that my search results aren’t littered with scandalous pictures or other awful reports. But my results aren’t really saying much of anything. I suppose that most people who would be searching for me would mostly be employers or recruiters, and a good cover letter will include all the great things you can’t find on the internet. Luckily sites like this one, Twitter, and even Facebook allow you to control some of your online reputation, even if it’s not on Google.