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I’ll be somewhat live-blogging during the Twebinar, but will have a more comprehensive wrap up afterwards. The Twittersphere has been blowing up with talk around the Twebinar, both involving people who will attend the Twebinar and those who are not. Follow along on Summize by searching ‘Twebinar and tweb’ in the same search.

Follow me on Twitter! @brandonzeman

UPDATE: 1:29pm, CST

First section of Twebinar complete. Pretty much a general overview of social media and how its been used. Next section to focus on online communities and the power they have.

UPDATE: 2:17pm, CST

Well the first Twebinar is now complete, and overall it was a success. Twitter didn’t collapse, and the video stream was pretty much intact throughout. So much conversation going on in Twitter, and thank god for Summize, otherwise this Twebinar would have been impractical.

Aside from learning some new things and hearing examples of what companies have used Social Media to their advantage, the cool thing I took away from the Twebinar is being able to connect with people who are passionate about the same thing; Social Media. Following tweets on Summize, I was able to check out these people on Twitter and connect with them, and through that I think even more learning and collaboration will take place.

Ok, for the summary. I was taking some notes in Notepad during the Twebinar, and I am just going to copy and paste them directly to this post. Easiest way to do this, and also ensures my memory doesn’t screw up some of the details.

Twebinar Notes

Online communities, recommendations affect
search results, rankings

Boeing Blog- CMO blog who left built
powerful blog

Dell- Richard Binhammer; Learn consumer
insights on your products and services to
help improve product development, and help
customers along the way

Even TSA has used blogs

mystarbucksidea.com; outsourcing marketing
and product ideas to customers; open
sourcing tech and marketing

Redcross engaging donors

rollercoaster community for sea world;
gave customers tools to go tell story they
wanted to tell

by nature humans are conversational, like
to share thoughts, ideas

TV changed communication model; tv told
stories, humans stopped telling stories;
online changes that, being able to have
conversations that are desired

Social Media used by young people; future
long time customers

HR Block using social media to show expertice

Listening is mucho importante

‘Crowdsourcing’

Lego embraced hacking of their product

GM Next

Category: Internet, Search, Social Media by adsponge