Well, heres proof that online ad spending has been increasing big time as expected. This Ad Age article reports that Internet Ad Revenue reached $21.2 billion in 2007. Thats a 26% increase from 2006. Crazy numbers! That now puts Internet above radio and even cable spending.

Here are a few interesting facts behind the figure:

1. Search led the way with 41% of spending
2. The top 50 properties accounted for 89% of spending
3. Red hot video only accounted for 2%. [Look for this figure to jump in 2008]
4. 45% of spending in consumer categories was in Retail

Very encouraging stuff if you are in the digital space, or trying to get there. Not so much if you’re in radio!

Category: Economy, Internet, Search by Brandon Zeman