It’s not really anything new that Nascar is selling out. In fact, the way that Nascar is selling out isn’t new either. Yet, I’m still going to share this and air my frustrations.
Nascar has altered the length of a race to coincide with a new sponsor for the race. The annual event at Las Vegas Motor Speedway has always been a 400-mile event. But come 2009, the race is being extended to 427-miles, for the new Shelby 427.
I hate this so much. In no other sport can a sponsor actually alter the event. But, this is Nascar, and sponsors rule the roost.
This abomination got me thinking what other sponsors could have their own personalized races:
Dr.Pepper 23 Flavors of Speed
Heinz 57 at The Glen
US Government 700Billion Showdown