Although announced in April, the sale was finally approved today. This merger concerns me mostly because Wrigley is based in Chicago and has a long history with the city, and most notably, Wrigley Field. But also, both Mars and Wrigley have sponsorship deals in Nascar. Always curious to see what will happen to those sponsorships now that the two companies are one.
Enjoy some of Wrigley’s very successful commercials of late- both videos making 2 of top 3 most liked, recalled commercials of the past month (Via Ad Age).