I’ve only been on Twitter for a few months, but already I feel I have a great sense of how people and brands should be using the service. For me, the easiest thing is to model yourself after @chrisbrogan or @guykawasaki. They are very smart, offer plenty of content/links/info and are not boring. They are professional, transparent and come across as nice guys. This should be no different if you are a large corporation.

Ogilvy PR has developed a Twitter best practices of sorts, highlighting the best do’s and don’ts to being a successful Twitterer.

Here’s a little taste:

DO be dedicated to Twitter. Chris Brogan recommends having more than one employee on Twitter so ensure an ongoing presence. (@BaskinRobbins could have continued to grow their presence on Twitter, but instead lasted only 1 month)

DON’T use Twitter to tell your everyday tasks, make sure your Tweets are resourceful, entertaining and/or valuable to your followers

I wouldn’t say anything on this post is anything ground breaking, but it is definitely a good collection of practices to keep in mind, and would be a great guide for the new user/social media dud. Be sure to follow me on Twitter! @brandonzeman

Category: Social Media by Brandon Zeman