web 2.0

Mad Men Intro Parodied by The Simpsons

Always love parodies like this, especially when it brings together two of my favorite tv shows. Enjoy.

Starbucks Gets Dumped

Starbucks Gets Dumped

Last week Starbucks got dumped by their main agency of record- Wieden + Kennedy. Today, some details started to come through to unveil reasons behind the split. It seems that Starbucks was such a pain in the ass, WK just said no more.

At first glance, you might think how could you drop a brand like Starbucks? Well, if you look into what is going on recently, it kind of makes sense. Starbucks doesn’t have a large advertising budget, let alone for what they were using WK for ( Starbucks spent 37.6 million in media spending in 2007). Couple that with the struggles Starbucks has been facing, including laying off hundreds of employees and closing some 600 stores. And the topper, as it seems, was the increasing frustration of working with CEO Howard Schultz and his apparent unappreciation for advertising.

The article from Ad Age best sums this whole situation up:

Executives with knowledge of the situation said Starbucks was simply a very frustrating client for Wieden, an agency that other marketers have described as unusually honest in its communication with clients. Other agencies that have worked with Starbucks have felt frustration with the marketer too. Rich Silverstein, co-founder of Omnicom Group’s Goodby, Silverstein & Partners, which did two stints representing Starbucks, said much of the fault lies with the mercurial Mr. Schultz. “He does not appreciate advertising,” he said. “Any agency that comes in has one foot out the door already.”

Will be very intersting to see where Starbuck’s marketing goes from here, and who steps up to become their next agency of record.

Boozing At Work… Mad Men Style

Boozing At Work... Mad Men StyleTurns out, I have internet access here in Arkansas which I really didn’t expect. I’m in a somewhat remote area of the Ozarks on Bull Shoals Lake. Its been freaking hot so far- mid 90’s yesterday and today, so I’m making use of my time inside enjoying the AC.

Going along with the vacationing/leisurely theme, Ad Age today had a delightful article about agencies with bars at their offices. Personally, I think its a pretty sweet deal if you happen to work there. In creative settings, I could imagine a few after-work drinks actually stimulating some great dialouge between co-workers, and who knows maybe the next great campaign could come from it. If not, who cares- you are creating value for your staffers and allowing them to connect outside of the work environment. I wouldn’t choose an agency specifically if they had a bar or not, but it would probably tip the scales on similarly matched shops.

Scion’s Social Media Strategy

Scions Social Media StrategyOn a mission to kill off the dinosaurs, Strawberry Frog prides itself on being more creative and flexible than most in advertising. A post on their blog Viva La Revolucion highlights recent social media efforts for Toyota’s Scion brand. The post does a nice job of spelling out simple strategies when using social media and offers concrete examples Strawberry Frog implemented for Scion. The post begins pointing out reasons social media fails;

To date, social-media marketing is usually a failed concept because brands engage in practices that are alienating to users, and do not provide useful services to them. Social-media marketing also tends to fall between the cracks because it is so new and it is not funded properly.

Several examples follow. Here’s my favorite;

Create social-media content; don’t advertise on it. If you’re not providing content, ensure that you are providing a useful service. Social media helps people manage their social lives. It enables them to do something they are already interested in. It gives them the tools to allow for this. Social media provides a service—information, connection points, etc.

VivaKi to Take Over Media World…Almost

Publicis' new VivaKi unitYesterday, Publicis announced VivaKi, a new unit that will integrate the digital and media agencies within the holding company. Essentially, they are creating a more streamlined, efficient operation that will benefit employee collaboration and client relationships. Another key benefit of lumping the agencies is an improved media negotiating position. Read the Ad Age article that dives a little deeper into the venture.

The logo is totally great. It marries the traditional Publicis lion head logo with bright colors that are today’s calling card for life, energy and ‘We’re cool!’.

More Cubs Advertising

Found this ad for Nuveen Investments on AdPulp. Does a nice job speaking to the spirit of Cubs fans, and is literally true. $6.25 a beer? No wonder Miller High Life isn’t available around Wrigley.

More Cubs Advertising

Partying at Cannes

I don’t really follow the Cannes awards, but it sure looks to be a damn good time. Check out some of the best in advertising let loose after undoubtedly a busy year. Photos by Sam Faulkner of Advertising Age.

Partying at Cannes

Partying at Cannes

Partying at Cannes

Partying at Cannes

Partying at Cannes

Partying at Cannes

Partying at Cannes

Partying at Cannes

Partying at Cannes

It’s Miller (Renaissance) Time

Miller Brewing Company is going through a renaissance of sorts. The largest change is undoubtedly the ongoing merger with Coors. Aside from that mess, Miller’s brands are getting a fresh makeover as well. Miller Lite gets both a new campaign as well as new logo and packaging. The new look is smooth with more emphasis on color than the logo itself, and comes across as less distracting than the previous version. The first place I noticed the new Lite look was on the #2 Dodge that Kurt Busch pilots on the Nascar Sprint Cup circuit. The car debuted at Daytona in mid-February; however I didn’t see newly packaged Miller Lite in stores until last week. When you’re a massive brewer like Miller it is probably difficult to get packaging up to speed with promotions and advertising. None the less, I think the new look is great.

Among the changes going on at Miller include a new campaign on the horizon for Miller Genuine Draft. Ad Age has a wonderful article on the recent downward spiral of MGD’s sales and subsequent agency changes, including whats on the horizon. I’ve never preferred MGD personally, but if Y&R can breathe new life into the brand, expect to see MGD back in the game soon.

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