Found this ad for Nuveen Investments on AdPulp. Does a nice job speaking to the spirit of Cubs fans, and is literally true. $6.25 a beer? No wonder Miller High Life isn’t available around Wrigley.

I’ve been absent this week (family in town visiting) so I thought I would highlight some of what’s happened. Here now, is the first AdSponge Week in Review!

Discovery introduces Planet Green, a 24-hour channel devoted to green living.

Read about the new venture from Discovery in this NY Times article.

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NBC, Nielsen join forces to further analytics

These two media forces are combining data from TV ratings, Online Video and Consumer data. More information on this to come, but check out what Ad Age has to say about it.

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Anheuser-Busch and NHL renew contract

The NHL is enjoying a renaissance of sorts, and Bud Light wants to remain the exclusive beer partner through 2011. Being a fan of both parties, this is great news.

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Honda ad goes to new heights

If you didn’t hear about it, you need to check this out. Props to Wieden+Kennedy and Starcom for making this happen.

Miller Brewing Company is going through a renaissance of sorts. The largest change is undoubtedly the ongoing merger with Coors. Aside from that mess, Miller’s brands are getting a fresh makeover as well. Miller Lite gets both a new campaign as well as new logo and packaging. The new look is smooth with more emphasis on color than the logo itself, and comes across as less distracting than the previous version. The first place I noticed the new Lite look was on the #2 Dodge that Kurt Busch pilots on the Nascar Sprint Cup circuit. The car debuted at Daytona in mid-February; however I didn’t see newly packaged Miller Lite in stores until last week. When you’re a massive brewer like Miller it is probably difficult to get packaging up to speed with promotions and advertising. None the less, I think the new look is great.

Among the changes going on at Miller include a new campaign on the horizon for Miller Genuine Draft. Ad Age has a wonderful article on the recent downward spiral of MGD’s sales and subsequent agency changes, including whats on the horizon. I’ve never preferred MGD personally, but if Y&R can breathe new life into the brand, expect to see MGD back in the game soon.

Miller Brewing Company is going through a renaissance of sorts. The largest change is undoubtedly the ongoing merger with Coors. Aside from that mess, Miller’s brands are getting a fresh makeover as well. Miller Lite gets both a new campaign as well as new logo and packaging. The new look is smooth with more emphasis on color than the logo itself, and comes across as less distracting than the previous version. The first place I noticed the new Lite look was on the #2 Dodge that Kurt Busch pilots on the Nascar Sprint Cup circuit. The car debuted at Daytona in mid-February; however I didn’t see newly packaged Miller Lite in stores until last week. When you’re a massive brewer like Miller it is probably difficult to get packaging up to speed with promotions and advertising. None the less, I think the new look is great.

Among the changes going on at Miller include a new campaign on the horizon for Miller Genuine Draft. Ad Age has a wonderful article on the recent downward spiral of MGD’s sales and subsequent agency changes, including whats on the horizon. I’ve never preferred MGD personally, but if Y&R can breathe new life into the brand, expect to see MGD back in the game soon.

Baseball and beer go together like peas and carrots, peanut butter & jelly, and Cubs fans and agony. While watching the Cubs game come to an end yesterday, Coors Light sponsored a reader email question on the air. It got me thinking how the great domestic beer brands try to reach fans at all sporting events, and particularly here in Chicago at Wrigley Field. Budweiser and Bud Light are by far the most prominent brands inside and around Wrigley, due to some sponsorship agreements. Miller Lite has a large billboard on one of the right field rooftops, but is otherwise silent at Wrigley. And with the inclusion of a Coors Light sponsored segment of the on-air broadcast, all three major domestic brands are presented to consumers and fans of the Chicago Cubs. There will no doubt be advertising clutter, but how the brands use their promotions and placements will result in either engaged customers or wasted ad spending.

For me, I like customized marketing initiatives. For example, the custom Budweiser neon sign that resembles the historic front sign of Wrigley Field. Budweiser went beyond typical, corporate signage and customized that sign to appeal to Cubs fans. As a consumer, this shows me a higher level of fan acknowledgment and even brings a sense of closeness to such a large brewer like Budweiser.

To take this even further, the Miller Lite billboard that sits atop a right field rooftop changes nearly every home series to highlight rivalries or interesting aspects of the visiting team.