web 2.0

Optimizing For New Google Search Suggest

Optimizing For New Google Search Suggest

My post from SEOShootOut:

You’ll find this bit of news all over the web; Google is implementing search suggestion over the next week or so. What you may not find all over the web are SEO tips for maximizing traffic from these suggestions. Fear not, friends. SEOBook is ahead of the game on this one, and lays out what other features Google is implementing, the effect they will have on search, and what YOU can do to stay optimized.

Here’s what you need to know from this post:

  • Google is also implementing automatic matching and updating the quality score.
  • Industry keywords may consolidate- outlier terms will become more difficult to build traffic from.
  • Utilizing different drafting techniques to make the most of these changes.
  • Long domain names may become more viable, whereas short acronyms may decline.

Will Google Suggest effect how you search the web?

Twitter Offline But Raising Bank

Twitter Offline But Raising Bank

Just got online and noticed Twitter is down…again. I’m a relatively new user to the service and wasn’t sure if these outages were normal or not. A quick Google search reveals that although the company just raised $15million dollars on top of the $5 million it previously raised, blackouts are still a common occurrence. A post on Twitter’s blog admits that they really aren’t sure what the problem is, although some of the tweeps commenting sure think they have it figured out. What’s cool to see though is how many people that did comment are very supportive of Twitter and that these blackouts aren’t that terrible.

Oh man, when I started this post Twitter was down. It came back for a bit, but now as I finish this post, the ol’ girl is down again. Let’s hope they figure it out, otherwise there will be some very upset investors!

Google Health introduced

Google Health introduced

Google officially released their newest service today, Google Health. Google Blogoscoped offers up a nice recap of the ins and outs of Google Health, which allows users to store, manage and share their medical records, as well as search and collect information on symptoms and medications.

Users will have to be cool with Google storing such personal information, but the upside of storing and managing your medical history in such a user-friendly environment will certainly make it a valuable service.

Online Ad Revenue up 26%

Well, heres proof that online ad spending has been increasing big time as expected. This Ad Age article reports that Internet Ad Revenue reached $21.2 billion in 2007. Thats a 26% increase from 2006. Crazy numbers! That now puts Internet above radio and even cable spending.

Here are a few interesting facts behind the figure:

  1. Search led the way with 41% of spending
  2. The top 50 properties accounted for 89% of spending
  3. Red hot video only accounted for 2%. [Look for this figure to jump in 2008]
  4. 45% of spending in consumer categories was in Retail

Very encouraging stuff if you are in the digital space, or trying to get there. Not so much if you’re in radio!

Clearwire WiMax

Clearwire WiMax

I read this article tonight on Search Engine Watch about Clearwire, a wireless internet provider. Companies such as Google, Intel and Comcast have invested into Clearwire, which is merging with Spring-Nextel. So whats the big deal? Well, Clearwire hopes that by 2010 that 120-140 million people will be using the WiMax service, and with test speeds of 5-6 mbps, the future looks great. The bad thing though, for now at least, is that Clearwire’s coverage area is limited to a few states. Let’s hope they start expanding!

Google yourself

Every now and then I’ll do a Google search of my name and see what comes up. Well I checked it out today and like usual, I’m pretty much nowhere to be found. Is this good or bad? That question is debatable. Sure, it’s good that my search results aren’t littered with scandalous pictures or other awful reports. But my results aren’t really saying much of anything. I suppose that most people who would be searching for me would mostly be employers or recruiters, and a good cover letter will include all the great things you can’t find on the internet. Luckily sites like this one, Twitter, and even Facebook allow you to control some of your online reputation, even if it’s not on Google.