A little bit ago I mentioned how around Chicago during the summer, marketers really get behind the Cubs/Sox rivalry. I also said I would give some examples of said marketing. Well, I just saw this commercial air during the game, and holy crap it is unbelievably bad. Ads like these are why social media is becoming increasingly relevant with consumers; the ad dinosaurs that put crap like this out are so out of the loop, and we are insulted by being subjected to such stupidity.

Cubs. Sox. Enough said. Check out my coverage of the series at my personal site, brandonzeman.com.

Cubs, Sox Day 1

This weekend is big not just for baseball fans, but also for businesses looking to score big on the rivalry. Last year McDonald’s was a leading marketer of the rivalry, with commercials of Cubs and Sox players playing pranks on each other. This year, though, they have been silent. But many other businesses get in on the act, and I’ll be finding and documenting what I find this weekend.