web 2.0

Facebook Mocking That Was Bound to Happen

I’m a pretty big fan of Facebook- not so much the company itself, but more so the interactions I have with my friends on the site. I don’t really have a ton of applications, and it was even a stretch for me adding Bumper Stickers, although I enjoy them now. That said, I’m sure you can think of someone who is really obsessed with FBook, has an obscene amount of apps and is a self-professed Facebook Creeper.

This video, taken from Current, cracks my shit up. It really plays into how obsessed people are/can get with Facebook, and puts it in a very entertaining form. Enjoy.

Online Ad Revenue up 26%

Well, heres proof that online ad spending has been increasing big time as expected. This Ad Age article reports that Internet Ad Revenue reached $21.2 billion in 2007. Thats a 26% increase from 2006. Crazy numbers! That now puts Internet above radio and even cable spending.

Here are a few interesting facts behind the figure:

  1. Search led the way with 41% of spending
  2. The top 50 properties accounted for 89% of spending
  3. Red hot video only accounted for 2%. [Look for this figure to jump in 2008]
  4. 45% of spending in consumer categories was in Retail

Very encouraging stuff if you are in the digital space, or trying to get there. Not so much if you’re in radio!

My Return and the Internet Reaches a Wall

I took some time off from writing, and don’t really have a good explanation as to why. Wasn’t quite feeling it, I guess. But I’m back now, and have a very interesting topic for today.

I came across a web clip in my GMail this afternoon that the world is on pace to reach capacity on the internet by 2010. For those not well versed in math, that is just over a year and a half away! I imagine for a lot of people, this doesn’t make a lot of sense. The internet is so large and expansive, and you are free to add pictures and video and create sites as you please, so how could we reach the edge?

The problem isn’t in the internet itself, rather, its the infrastructures set up by communications companies that are reaching a breaking point. The article is based on a speech from AT&T VP of Legislative Affairs Jim Cicconi at an eForum on Web 2.0 from England . Here are some of the highlights:

“The surge in online content is at the center of the most dramatic changes affecting the Internet today,” he said. “In three years’ time, 20 typical households will generate more traffic than the entire Internet today.”

said that at least $55 billion worth of investment was needed in new infrastructure in the next three years in the U.S. alone, with the figure rising to $130 billion to improve the network worldwide. “We are going to be butting up against the physical capacity of the Internet by 2010,”

“Eight hours of video is loaded onto YouTube every minute. Everything will become HD very soon, and HD is 7 to 10 times more bandwidth-hungry than typical video today. Video will be 80 percent of all traffic by 2010, up from 30 percent today,”

For me, the most interesting detail from the article is the prediction that 80% of online content will be video by 2010. While the current trends certaintly support this, I think that figure might be a little steep. I feel the technology and capabilities will be there, even if the infrastructure can’t support it. I think we’ll see most online advertisements in video by then, and even more sports, news and entertainment via video.

Hopefully we can build up the infrastructure by then so we can have a wide-open internet for years to come!