I’ve been absent this week (family in town visiting) so I thought I would highlight some of what’s happened. Here now, is the first AdSponge Week in Review!
Discovery introduces Planet Green, a 24-hour channel devoted to green living.
Read about the new venture from Discovery in this NY Times article.
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NBC, Nielsen join forces to further analytics
These two media forces are combining data from TV ratings, Online Video and Consumer data. More information on this to come, but check out what Ad Age has to say about it.
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Anheuser-Busch and NHL renew contract
The NHL is enjoying a renaissance of sorts, and Bud Light wants to remain the exclusive beer partner through 2011. Being a fan of both parties, this is great news.
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Honda ad goes to new heights
If you didn’t hear about it, you need to check this out. Props to Wieden+Kennedy and Starcom for making this happen.